Go To www.google.com
Click on “Maps” (top-left area of page).
Overview:
You need to FIND your
particular Google Local Business Listing (maps area of Google provides the
easiest way).
Once you locate it, you can
enhance the listing in many ways.
Example: Dr. Sabrina Morgen - Lake Worth Chiropractor ( www.drmorgen.com )
In the text
box type descriptive phrases like “Lake Worth Chiropractic Sabrina Morgen”. Then click on “Search Maps” button. Google is
pulling your ad from the Yellow Pages database(in most
cases). Therefore you need to use descriptive phrases that match part of the
text that is contained in your Yellow Page listing’s title.
Success
>> we found Sabrina Morgen’s business ad …but you might need to repeat
“Search Maps” a couple times with various phrases until you find your particular
business.
Click on “ Edit
“
You might click on “ Move marker “ in
order to assure proper map-placement on Google maps & you should click on “
Edit details “ to be sure the phone,
info, etc is correct too. MOST
IMPORTANTLY click on “ Claim your business “
After
clicking on “ Claim your business “ you will
be able to confirm all information and make corrections. Do NOT pass up any
opportunities to create DESCRIPTIONS of your business or services. These DESCRIPTIONS are scoured by Google’s
software and when Google’s users surf the web typing in search phrases like
“Chiropractic Adjustment for Infants in South Florida” or “ Chiropractor
Fibromyalgia Palm Beach “ … IF Sabrina Morgen’s Google Ad’s description contains text like “We
specialize in Infant adjustment …etc, etc … Fibromyalgia, High Blood Pressure,
etc… “ Then the likelihood of her Local Business Ad
being pulled for RELEVANT searches goes waaaaaaay UP. Take FULL ADVANTAGE of all DESCRIPTION areas
as you step thru this process. However
you want to include a compelling statement like “ 20
years in business ..etc”.
The process
is straight forward and Google will step you thru it. You will get the opportunity to upload images
and create coupons too. When complete, the changes will display a month later
and traffic follows.
If your business does not exist as a Google Local Business (perhaps you are not a Yellow Page
listing) …or you cannot locate it thru searching, click the link below and
Google will let you set yourself up as a Local Business and claim your spot on
a map.
See an
example of a Search on “ Jewelry in Palm Beach Gardens
“ pulling this Local Business Ad (notice the coupons)
BENEFITS: This area of Google is FREE !! Google will be browsed for Business Information faaarrr more often than the Yellow Pages by 2010. Google is comparable to a costly Yellow page ad for local businesses …providing tons of traffic from an upscale demographic.
Good luck
with your Local Business Listing, Bev Ward